10 Steps to Open an Assisted Living Facility


10 Steps to Open an Assisted Living Facility

This class includes 20 hours of pre-recorded training

When you purchase the class, you will be given immediate access to the 20-hour course on My ALF Training. Simply log in and click on “My Courses”.

Included in Package:

  • 10 Steps to Open an Assisted Living Facility (13 Hours)
  • Assisted Living Marketing Blueprint (9 Hours)



10 Steps to Open an Assisted Living Facility

This class includes a

20 hours of pre-recorded training

Free Step 1: Is This Business Right for You

Step by Step

10 Steps to Open an Assisted Living Facility

Step 1: Is this right for you? (1 Hour 5 Minutes)
Step 2: Startup Costs and Funding the Business (2 Hours 20 Minutes)
Step 3: Education and Research (1 Hour 6 Minutes)
Step 4: Start the Business (1 Hour 42 Minutes)
Step 5: Finding the Property (1 Hour 20 Minutes)
Step 6: Taking Possession of the Property (28 Minutes)
Step 7: Preparing to Open (50 Minutes)
Step 8: Employees and Staffing (1 Hour 10 Minutes)
Step 9: Marketing and Advertising Business Launch (1 Hour 14 Minutes)
Step 10: Open for Business (1 Hour 36 Minutes)

This virtual consulting package does NOT include any consulting over the phone or in person.

Assisted Living Marketing Blueprint (9 Hours)

  • Module 1: How Do You Get Your Residents
  • Module 2: Advertising and Marketing Foundations for Success
  • Module 3: Traditional Legacy Media and Events
  • Module 4: Digital Marketing for Assisted Living
  • Module 5: Digital Advertising for Assisted Living
  • Module 6: Networking and Referral Marketing
  • Module 7: A Plan for Success


  • Do you offer step by step?
  • How much are startup costs?
  • What are the expenses?
  • How much can I make?
  • Renting vs. Buying?
  • What type of property?
  • How do I pick a location?
  • How much can I charge?
  • How do you find your residents?
  • Much more…

 About the Instructors

Sheryl Stockstill

Mrs. Stockstill has been a licensed assisted living administrator since 2009. She is an owner/operator of Ocean Breeze Gardens assisted living community in Satellite Beach Florida. Sheryl and her husband started working on Ocean Breeze Gardens (OBG) in 2007. They designed and opened it from the ground up. OBG opened with 6 beds in 2009 and expanded to 32 beds in 2012. Sheryl has done everything from planning and zoning approval, concept approval, fire inspections, initial licensing applications, operations, and sales and marketing. She has done 5 capacity expansions and had over 15 AHCA inspections. Sheryl earned her B.S. in Business Administration and Elementary Education. She will earn a Master’s degree from the University of Central Florida in Fall 2013. Sheryl is a skilled educator.

Kalei Stockstill

My name is Kalei Stockstill. I am the President of My ALF Consultant. We offer Training, Consulting, Real Estate, and Marketing Services for Assisted Living Facilities.

As an owner-operator of a 32-bed ALF in Florida, I understand the unique challenges that Assisted Living Facilities face and offer services to meet these needs. We started the conversion of our property in 2007 and handled every aspect of planning, development, zoning, marketing, training, staffing, etc. It was almost impossible to find training for our staff in the early days and that is what spurred the creation of My ALF Training. My ALF Training first started offering online training in 2009 with just one course. Since then, we have grown to be the largest online trainer in Florida. My ALF Training has over 20,000 users, and thousands of ALF Core Trained students, and have helped hundreds of people open their own Assisted Living facilities.

Since 2019, we have been helping clients buy and sell assisted living facilities. To view our current list of assisted living facilities for sale, please visit Myalfconsultant.com

Additional information


April 14th, 2021 9:30 am, May 12th, 2021 9:30 am